Visual identity

You never get a second chance to make a first impression.

 

This is just as true for companies as there is no second chance to leave a favorable first impression and a convincing and unique visual identity is increasingly important.

The visual identity of an organization helps to underline its individual character. On one hand, it must be consistent and present a recognizable profile and on the other, it must be malleable in order to reflect the organization's image at any given time. Visual identity is therefore more than pure esthetics. It's the bracket which holds together all elements of an organisation's communication. At the same time, the core of a visual corporate identity is defined by its distinctiveness and recognizability throughout all communication channels. Only if the whole organization speaks the same language, it can position itself in the marketplace in a clear and distinctive way. A well defined and consistent corporate identity helps to generate positive awareness from (potential) customers, staff and shareholders.

What We Do

We help organizations in ...
... resenting themselves clearly and precisely.
... communicating their values and principles.
... distinguishing themselves from the competition.

We bring all communicative business activities in line and create a harmonious presentation throughout all media.

Together with the project leaders of the organization, we carefully examine where the organization's current visual identity deviates from their objectives, and their current and future economic and social environment.

We have gained our experience in the creation and re-design of corporate identities from a wide range of companies, organizations and associations - small and medium-sized enterprises in Switzerland, multi-national groups, financial institutions, public organizations, start-ups, associations etc.

We develop and design integrated visual identities for organizations.

We conceive your logos, printed publications, corporate magazines, broschures, annual reports, trade fair booths, websites, packaging and more. Together with our customers, we develop concepts and advise them in all aspects concerning the visualization of corporate communication processes.